Hundreds Join WEN Class Action Suit

You have seen the product on late night and early morning infomercials. Hair guru Chaz Dean touts his product as a miracle for the hair. Unfortunately, he will now be defending those claims in court as people across 40 states come together in a class action lawsuit against the hair care giant.

Wen, the cleansing conditioner created by Dean, promises to cleanse, condition and strengthen hair. It does so, so it claims, without the use of harsh chemicals or damaging ingredients. Celebrities like Alyssa Milano and Brooke Shields have endorsed the product.

According to the nurse practitioner that started the suit, Wen makes hair fall out. Amy Friedman contends that within weeks of using the product, massive amounts of hair began to shed from her scalp. By the time all was said and done, the woman had lost about a third of her hair.

In addition to the claims of damage, the lawsuit also claims that Wen blocked or erased negative comments about its products from its Facebook page. Now that the suit has been filed, negative comments are being left alone, and they total in the dozens.

A Wen representative has declined to comment on the case. The company did, however, issue a statement in November:

“We take great pride in the quality of our products and believe every product meets our high standards. …Importantly, there is no scientific evidence to support any claim that our hair care products caused anyone to lose their hair. There are many reasons why individuals may lose their hair, all unrelated to WEN hair products. We intend to vigorously contest allegations made against our products. And, we encourage any customer with any questions to contact us.”

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